design
rae kersten PORTFOLIO
Hi!
I’m Rae Kersten, a dedicated graphic and web designer, accomplished art director, and fervent creative, rooted in Bend, Oregon. My expertise lies in crafting visuals that utilize the power of design in shaping perceptions, evoking emotions, and telling stories. I specialize in the conceptualization and execution of brand identities, utilizing my skills through graphic and web design, as well as content creation.
projects
T10 BESPOKE
In this role, I spearheaded the strategic direction of media and design initiatives across various channels, including social media, web platforms, and key advertising channels. I formulated a tailored content strategy informed by pertinent key performance indicators (KPIs) to bolster social media engagement and presence. Additionally, I adeptly translated the brand's aesthetic vision into an engaging website interface.
DIRECTOR OF MEDIA & DESIGN | 2022 - 2024
I honed my proficiency in Photoshop to refine product imagery captured on iPhones, elevating them to the quality expected of studio photography. This content was prominently showcased across social media platforms and the company website.
This role further cultivated my expertise in crafting banners and flyers for advertisements and events utilizing Adobe InDesign, Illustrator, and Photoshop.
WEBSITE DESIGN
Professionally crafted Shopify website design integrated with comprehensive SEO strategies and meticulously designed UX/UI elements. Acquired expertise in front-end development utilizing Liquid and CSS. All website content created using industry-standard tools such as Photoshop, Illustrator, and Final Cut Pro.
DUPONT REGISTRY ADVERTISEMENT
DuPont Registry Impact Video - An advertisement tailored for a discerning male demographic for DuPont Registry. In this capacity, I was responsible for scripting, recording, directing, and editing the visuals for the project.
Adobe Creative Cloud
Creative Direction
Brand Management
Media Planning & Execution
Content Development
Digital Marketing
SKILLS:
Communication & Collaboration
Analytics & Optimization
SEO, UX/UI
Project Management
Front-End Development Shopify
Resigning Website
SHE’S THE BOSS PRODUCTIONS - 2023
She's the Boss Productions is a San Francisco-based media company led by viral social media influencer Alex Career Queen. The objective of this project was to develop a comprehensive brand identity that effectively communicates the company's mission of empowering women to advance in their careers, enhance their confidence, and foster personal growth.
BRANDING
The creative direction aimed to evoke a sense of boldness, empowerment, modernity, and confidence. This vision was realized through the application of a vibrant and distinctive color palette, complemented by contemporary and original brand elements.
The brand's message was further conveyed through its primary, secondary, and supporting font selections described in the graphic.
SKILLS:
Brand Identity Development
Visual Storytelling
Logo Design
Brand Guidelines Creation
Typography
Market Research
Digital Marketing
Attention to Detail
Flexibility and Adaptability
Adobe Creative Cloud
Communication & Collaboration
erin’s cookie jar
Erin’s Cookie Jar is a boutique enterprise situated in Nashville, TN. This project aimed to establish a cohesive brand identity, packaging design, and business cards that exude a timeless, feminine, and distinctive essence. The objective was to align with Erin's mission of offering families the convenience of home-baked treats, sans the hassle.
branding & Product design
Achieving a contemporary yet timeless ambiance was executed through the integration of emblem-style elements juxtaposed with a bespoke, modern display font, and a symbolic cookie-in-a-jar icon. To enhance design harmony, a modern sans-serif secondary font was selected for the brand’s slogan, complemented by a contemporary interpretation of a soft baby pink hue.
Packaging Design
Visual Storytelling
Typography
Market Research
Adobe Creative Cloud
SKILLS:
Logo Design
Illustration
Layout Design
Icon Design
Brand Strategy
Brand Identity Development